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Consumerism - Rama








Consumerism-Rama - Introduction
My experience in the advertising agency has led me to pay attention to consumer behavior, prompting me to contemplate the underlying societal development and shifts in consumer psychology. By analyzing real consumer interactions, I've established new perspectives. Through a series of narrative illustrations depicting scenes and stories, I critically portray certain social phenomena manufactured by consumerism through the exploitation of consumer psychology. Recreating the marketing strategies from different perspectives of consumerism.
RESEARCH Click to enlarge


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